195: How to Crush Content Planning and Promotion with One Powerful Tool

Using CoSchedule as a Blogging Tool In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. The tool is one that you may have heard of - CoSchedule. We installed CoSchedule a year and half ago now as our editorial team began to grow and as we began to get a bit more organised with the ways that we schedule and share content and since that time it’s become more and more central in what we do. In fact, it’s gradually taking over from some of the other tools we’ve been using to share content onto social media. To help me run through the tool I invited the General Manager of ProBlogger - Laney Galligan - onto the show to take me through it. Laney has taken over not only the management of the business side of our event and whole business but recently has taken the editor role at ProBlogger and uses CoSchedule as part of that all day every day - and as you’ll be able to tell - she loves this tool and is doing things with it that I didn’t even know it could do. In this chat Laney shares: What CoSchedule is We look at how we’re using it (and discuss a little of our own approach to planning content on PB) Her top 10 features of CoSchedule What she doesn’t like about it The pricing options of and whether we think it’s worth it for different types of bloggers. Resources on a Tool to Revolutionise Your Blog's Editorial Schedule and Social Sharing Facebook group CoSchedule PDF of Words that Can Work Well in Headlines CoSchedule's Headline Studio tool Full Transcript Expand to view full transcript Compress to smaller transcript view Darren: Hey there and welcome to episode 195 of the ProBlogger podcast. My name is Darren Rowse and I’m the blogger behind problogger.com, a blog, podcast, event, job board, and a series of ebooks all designed to help you as a blogger to grow your audience, to start an amazing blog, to create content that changes your reader’s lives and to make a profit from that blog. You can learn more about what we do at ProBlogger over at problogger.com.                     In today’s episode, I want to talk a little bit about a tool that we’ve been using on ProBlogger for the last 18 months that has been incredibly useful to us, to me, and my team, both providing us with an editorial calendar but also with the social media promotion of our content.                     The tool is one that you have probably heard of before because it does get mentioned from time to time in this podcast. It’s a tool called CoSchedule. We installed this tool about a year and a half ago now as our editorial team began to grow and as we became more organized with the way we planned our content, the way we scheduled our content, the way our team worked together, and also the way we were sharing our content.                     Since that time, it’s become very central in what we do. In fact, it’s gradually taking over from some of the other tools that I’ve previously been using to share social media content. To help me run through this tool and to go deeper with it than I could, I’ve invited my team member, the General Manager of ProBlogger, Laney Galligan, onto the show to take us through what CoSchedule does and some of its features.                     Laney will be familar to many of you who’ve been to our events, she has directed our events for several years now. Over the last couple of years, has taken on more and more management roles at ProBlogger. She actually is our General Manager now and manages the whole business of ProBlogger but in the last few months, she’s also taken on more of the editorial role at ProBlogger as well.                     As a result of that,