195. Know Your Ideal Shopper (Before You Promote) With Mike Berland, Decode_M

195. If you're trying to grow your CPG brand alone, you're making it harder than it needs to be — and it's costing you shelf space, sales, and staying power. Your brand's strength is directly tied to the community you attract. In today's environment — where shoppers crave connection, transparency, and shared values — community isn't optional. It's your competitive advantage. In this episode, we break down how to build a robust, engaged community that evangelizes your brand, answers your toughest growth questions, and helps you compete more effectively at retail and online. You'll learn how to turn loyal customers into ambassadors, how to structure a value-driven ecosystem, and how community becomes your most powerful growth lever. Then listen to more episodes to go deeper into retail strategy, storytelling, and execution systems that give you an unfair competitive edge. Get instant access on the show webpage: RetailSolved.com/session195