195: Learning to Love Marketing with Mike Lautensack

Welcome Closers!In this insightful episode, host Jordan Muela talks with Mike Lautensack, the brains behind Del Val Realty and Property Management. Mike shares his journey from the early days of his business to its current success, discussing challenges, strategies, and insights into the property management industry.[00:00:00] Intro[00:00:43] Mike's Business Evolution and Growth[00:02:00] Best and Worst Parts of Property Management[00:03:05] Mike's Start in the Business and Early Challenges[00:06:03] Business Expansion and Strategic Decisions[00:10:22] Mike's Approach to Marketing and Growth[00:15:59] Importance of Customer Testimonials[00:19:14] Website Strategy and Conversion Tactics[00:26:21] Content Strategy and Organic Traffic[00:30:29] Advice to Younger Self and Business Outlook[00:32:51] Mentorship and Influences in Business📘 Book https://www.landlordsecretsbook.com🌐 Website https://www.delvalproperty.com🔗 Linkedin https://www.linkedin.com/in/michellautensack🔵 https://www.facebook.com/delvalproperty/📷 https://www.instagram.com/delvalproperty/Don't forget to subscribe to the "Profitable Property Management Podcast" on Apple Podcasts, Spotify, and YouTube for more episodes like this. Stay updated with the latest in property management and gain valuable insights from industry experts. Subscribe now for additional content and insights!