195: The Art of Listening to Your Clients with Alex Scott Whitby

Today I had the pleasure of speaking with Alex Scott Whitby, founder of ScottWhitbyStudio, an award-winning architecture and urban design practice based in London. Alex is currently leading projects that range from a maypole on the Strand to a large private house in Riyadh, from a public space in Winchester to a new square outside St Paul's Cathedral. Passionate about education, Alex combines leading ScottWhitbyStudio with being an admissions tutor and senior lecturer at the University of East London. Previously, he was a Unit master at the Architectural Association, visiting lecturer at The Welsh School of Architecture, and a visiting professor at the International University of Architecture, Venice.  Alex's interest in the profession's future saw him sit on RIBA Council for 10 years. During that time, he sat on the Board of the British Architectural Trust as well as Education, Membership, and International Relations committees, and was a member of the British Architectural Library committee. He first studied architecture at Newcastle University after which he spent several years working in Advertising and Filmmaking, after which he completed his studies in 'the Free Unit' at The Cass School of Architecture, London. He has won many awards and honors for his work and the work of the studio has been exhibited and published internationally. In 2016 he was named by the RIBA Journal as one of the Rising Stars of British Architecture.   In today's episode, we will be discussing the following: Slow architecture what this is and how it can work in business The art of listening and being a doctor of space  Working internationally from the middle east to Russia   Learn more about Alex on his: Website: https://www.scottwhitby.com/ LinkedIn: https://www.linkedin.com/company/scottwhitbystudio/ Instagram: https://www.instagram.com/scottwhitbystudio/ Twitter: https://twitter.com/AlexScottWhitby   ► Feedback? Email us at [email protected]   ► Access your free training at http://SmartPracticeMethod.com/   ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call   ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture   *******   For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz   *******   Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com   Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com   Carpe Diem!