195 - The First Impressions Checklist with Greg Atkinson

http://prochurchtools.com/195 - Most people will look at your website before visiting your church. Greg talks about how to make a great first impression.   What's In This Session? What makes a church website so important? (6:38) Improving your website's SEO (search engine optimization) (13:43) The most important button on your church's website (18:55) Checklist for your website's 'I'm New' page (19:00) Allowing for kids pre-registration on your church's website (23:53) The importance of setting expectations (28:52) Pro tips & tricks for church websites (34:16)   Show Notes & Resources Mentioned ExPastors.com Worship Impressions Full Strength Network GregAtkinson.com Secrets Of A Secret Shopper by Greg Atkinson Countdown   3 Instant Takeaways Have a single call to action. It's important that your congregation always knows where to find the next step. A great way to ensure this is to always point them to the same place, such as a website. Whether they're filling out a connect card, signing up for classes, or submitting a prayer request - have it hosted in a single place so that it's always easy for them to find. When creating an 'I'm New' page, don't assume anything. You'll want to create this page as though the person reading it knows nothing about who you are. You'll want to have the street address, your service times, and some discussion on what to expect. If everything is important then nothing is. By giving stage time and announcing everything, you actually diminish the importance of everything. The reason for this is that the people listening are only able to retain and remember a small amount of information. If you give them too much to try to remember and they'll end up forgetting everything you've said.   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pcp195/.