#195 - Why Coaches Suck at Marketing - Mike Crowson

Today I got to sit down with Mike Crowson, the CEO of AR Funnel, a systems and automation company that helps online coaches scale with smarter infrastructure rather than more hustle. He’s known for building high-converting funnels, CRMs, and text-driven lead systems that have powered over $25 million in client revenue. With a background as a coach and entrepreneur, he blends real-world experience with a relentless focus on execution, speed, and volume. Mike’s philosophy centers on turning coaches into operators by eliminating chaos through systems, automation, and structure. His mission is to help serious coaches build scalable, respected businesses that run efficiently without burning out. We discussed1:26 — Mike's entrepreneurial journey8:33 — The wake-up call moment12:14 — Roots of the work ethic21:43 — Investing in mentors sooner25:21 — The diversification trap31:32 — Marketing to pain, not goals38:09 — 10K, 25K, 50K coach traps43:00 — Leads vs. clients56:47 — Being a product of your productFind MikeWebsite - https://arfunnel.io/IG - @mike_crowson __________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!