196. Best Of: Reclaiming Creativity in Coworking Design with Dean Connell

This week, we're revisiting one of our favorite episodes because the conversation is just as relevant today as when it first aired. Design matters—but not in the way most coworking operators think. After helping design more than 2 million square feet of flexible workspace around the world, Dean Connell has a unique perspective on what makes a coworking space successful. It's not about following trends or choosing the right furniture. It's about creating spaces with personality, purpose, and a culture people genuinely want to be part of. In this conversation, Dean shares how he went from designing luxury bars and boutique hotels to becoming Creative Director at WeWork, the lessons he learned along the way, and why he believes too many coworking spaces have become predictable. If you're designing, renovating, or rethinking your coworking space, this episode will challenge the way you think about design, community, and member experience. In this episode, we cover: Dean's journey from hospitality design to leading creative projects at WeWork Why so many coworking spaces look and feel the same—and what operators can do differently The balance between scalable design and authentic community How thoughtful design influences culture, member experience, and brand perception Why operators should stop playing it safe and build spaces people remember Whether you're opening your first coworking space or planning your next renovation, this conversation is full of ideas to help you create a space that stands out—for all the right reasons. Resources Mentioned in this Podcast: Dean on LinkedIn I-AM.D.C website Wesley Edmonds on LinkedIn Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast