196. Build a High-Performance CPG Leadership Team With Brad Barnhorn, Brad Barnhorn

196. Your brand isn't stalled because of strategy—it's stalled because your team isn't aligned. And misalignment kills growth, margin, and momentum. In this episode, I sit down with one of the most sought-after advisors in the food and beverage industry to unpack what actually separates good brands from exceptional ones: leadership clarity, disciplined process, and a unified way of thinking. We break down why most CPG founders unintentionally disempower their teams, how ego quietly limits scale, and why process isn't bureaucracy—it's focus. You'll learn how elite CEOs think about ROI, capital efficiency, trade spend, and decision-making frameworks that create predictable growth. If you want to scale profitably, you need more than velocity—you need alignment. Check out the free Promotion ROI tool at RetailSolved.com, then listen to this episode and explore related sessions to go deeper into building a high-performance CPG organization that wins at retail. Get instant access on the show webpage: RetailSolved.com/session196