EPISODE · May 14, 2026 · 17 MIN
196. Calm Under Pressure: How to Run an Emergency Appeal, with Kusalaraja
from Fundraising Bright Spots · host Rob Woods, Bright Spot
When Future Dharma faced a £90,000 shortfall and possible closure, fundraising and communications director Kusalaraja had to act fast. And yet he found that what made all the difference was resisting the temptation to rush. Pausing to think carefully proved invaluable.In this encouraging conversation, he shares how he planned and executed a successful emergency appeal, raising £74,000 for his small charity in around six weeks. His insights include: why thorough preparation beats rushing to send an ask; how a free, 40-minute online event generated valuable major gifts; the power of radical transparency with your supporters; and why an emergency appeal is a “one-shot” - and needs to be treated as such.
What this episode covers
When Future Dharma faced a £90,000 shortfall and possible closure, fundraising and communications director Kusalaraja had to act fast. And yet he found that what made all the difference was resisting the temptation to rush. Pausing to think carefully proved invaluable.In this encouraging conversation, he shares how he planned and executed a successful emergency appeal, raising £74,000 for his small charity in around six weeks. His insights include: why thorough preparation beats rushing to send an ask; how a free, 40-minute online event generated valuable major gifts; the power of radical transparency with your supporters; and why an emergency appeal is a “one-shot” - and needs to be treated as such.
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196. Calm Under Pressure: How to Run an Emergency Appeal, with Kusalaraja
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