#196: Drive | LinkedIn Growth Tips Every B2B CEO and Founder Needs to Know with Devin Reed, Founder of The Reeder

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Devin Reed, Founder of The Reeder and expert in content strategy, shared a session on building a strong personal and company presence on LinkedIn.Devin covers:Identifying your “one word” to own and dominate a category on LinkedIn.Why your content strategy should focus on personal LinkedIn profiles for max reach and engagement.A step-by-step framework for producing and distributing CEO or executive-led LinkedIn content.Timestamps(00:00) - - Intro to Devin (04:36) - - How to Build Trust at Scale (10:29) - - 10 Undeniable Reasons B2B Leaders Should Get Active on LinkedIn Right Now (12:41) - - Pick Your “One Word” to Guide Your Content Category (17:55) - - How to Narrow Your Audience (23:02) - - How to Pick Content Pillars & Topics (27:29) - - Outlining Your Production Process (29:23) - - How to Measure & Iterate LinkedIn Success (34:22) - - Using Company Pages vs Personal Pages (35:03) - - Communicating with Your CEO (36:15) - - How to Get Your Whole Team Involved in LinkedIn (36:56) - - Niching Down with Your “One Word” (38:25) - - Prioritizing Engagement on LinkedIn (39:36) - - Applying This Framework to Other Channels (39:52) - - Revising Your Voice and Tone (41:47) - - How to Pick Your “One Word” (Revisited) (43:52) - - Reach Versus Teach Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more