#196 Heather Chapman on TikTok

Heather Chapman is a leading educator, artist, influencer and Hairbrained community member. An early adapter to social media and the world of influencers, Heather has evolved her business strategy to adjust to the ever-changing times. Despite having over 685,000 followers on her Instagram page @HeatherChapmanHair, she thoughtfully chose to refocus the majority of her social media efforts onto TikTok (@Heather_Chapman_Hair), where she has quickly grown her following to over 500k. Heather shares the "why" behind her choices, thoughts on content creation, the unique language of TikTok, why the platform matters to professionals, and how being there has reignited her passion.