196. Regenerative Grazing and Direct Marketing Success with Leslie Svacina

Leslie returns to share what’s changed since her first appearance in Episode 28. She runs Cylon Rolling Acres in northwestern Wisconsin, where she grazes both goats and Texel sheep on pasture and markets meat directly to consumers through a thriving online business. This episode dives deep into her evolution from wholesale to a sustainable, subscription-based direct-to-consumer model — plus her approach to regenerative grazing with multi-species livestock.Topics CoveredManaging a mixed flock of goats and Texel sheep under rotational grazingWool utilization and creative uses for lower-grade fleeceTransitioning from wholesale markets to direct-to-consumer meat salesBuilding a loyal customer base through email marketing and educationDetails of her goat meat subscription model (quarterly boxes, whole-goat option)Processing and shipping logistics, including use of dry iceLessons from receiving USDA Value-Added Producer and Buy Local grantsEducational resources: Goat Meat Primer eBook, Grazing With Leslie blog, and online courses If you’ve ever wondered how to turn a small ruminant enterprise into a profitable, direct-to-consumer brand, Leslie’s model is a must-hear. She shares practical insight on managing inventory, shipping meat, marketing through education, and keeping customers subscribed.Resources MentionedCylonRollingAcres.com – Farm website for direct meat salesGrazingWithLeslie.com – Educational blog for producersGrassWorks Grazing Conference (Wisconsin)Looking for Livestock that thrive on grass?  Check out Grass Based GeneticsVisit our Sponsors:Noble Research InstituteRedmond Agriculture.Grazing Grass LinksNew Listener Resource GuideProvide feedback for the podcastWebsiteInsidersResourcesCommunity (on Facebook)Check out the Apiary Chronicles PodcastOriginal Music by Louis Palfrey Looking for grass-based breeders? Explore the Grass Based Genetics directory.Visit our Sponsors:Noble Research InstituteRedmond Agriculture Grassroots CarbonGrazing Grass LinksWebsiteCommunity (on Facebook)Original Music by Louis Palfrey