#196 – Sales and marketing or marketing and sales? w/ Gareth Abel

This week on The Sales Transformation Podcast it’s the first in a series of three episodes exploring the relationship between sales and marketing. Or, asks our first guest Gareth Abel, should that be marketing and sales? Gareth is a proven Chief Marketing Officer with truly international experience. Specialising in delivering Sustainable Profit Growth, he has worked for a range of businesses including Orange, Samsung, e&, and Circles Life.  Highlights include: [13:18] Do sales teams focus too much on revenue? [20:29] Buyers, like everyone, are always looking for mental shortcuts [31:41] The 95% rule  Connect with Philip Squire on LinkedIn Connect with Gareth Abel on LinkedIn   Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.