EPISODE · May 23, 2025 · 15 MIN
#196 - Stop working on your NICHE, Coaches!
from The Coaches Journey · host Coaching Mastery Community
In today’s podcast, I cover why new coaches should stop obsessing over finding their niche — and what they should focus on instead to actually grow their business.If you haven’t hit $100,000 a year yet, your priority isn’t picking the perfect niche — it’s connecting with people, sharing your offer experientially, and building real conversations that lead to clients.I’ll walk you through how to tap into your network, start genuine conversations, offer free sessions to gather feedback, and why focusing on sales over marketing is the real game changer early on.If you’re feeling stuck because you "haven’t figured out your niche," this video will show you a better path forward.Providing real-time insights, value, and support from real-world coaches. 👉 For more information on how you can transform your coaching business, head over to cmc.coach to see what the CMC community is up to. 👉 Visit our community page where we support coaches with their craft and business skillsets: www.coachingmasterycommunity.com 👉 Join our newly opened private community group where you will get access to training to get better in your skillsets as a coach and in your skillsets as an entrepreneur for free! / coachmasterycommunity
What this episode covers
In today’s podcast, I cover why new coaches should stop obsessing over finding their niche — and what they should focus on instead to actually grow their business.If you haven’t hit $100,000 a year yet, your priority isn’t picking the perfect niche — it’s connecting with people, sharing your offer experientially, and building real conversations that lead to clients.I’ll walk you through how to tap into your network, start genuine conversations, offer free sessions to gather feedback, and why focusing on sales over marketing is the real game changer early on.If you’re feeling stuck because you "haven’t figured out your niche," this video will show you a better path forward.Providing real-time insights, value, and support from real-world coaches. 👉 For more information on how you can transform your coaching business, head over to cmc.coach to see what the CMC community is up to. 👉 Visit our community page where we support coaches with their craft and business skillsets: www.coachingmasterycommunity.com 👉 Join our newly opened private community group where you will get access to training to get better in your skillsets as a coach and in your skillsets as an entrepreneur for free! / coachmasterycommunity
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#196 - Stop working on your NICHE, Coaches!
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