EPISODE · May 17, 2022 · 1H 15M
#196 - Terry Lee, Rosaluna: Building The Best Brands in DTC - From MeUndies to Mezcal
from DTC POD: How The Best Brands Are Built · host Ramon Berrios, Blaine Bolus, Terry Lee
Terry Lee stopped by the DTC POD studio to talk to Blaine & Ramon about building Rosaluna and specifically how he’s established Rosaluna’s culture and values (ex: moving with intention versus just moving fast). Terry also discusses visiting Oaxaca, Mexico, learning about how mezcal is made, and meeting the multi-generational family of farmers who make it. 2:41 - 6:21 Terry’s background8:42 - 19:13 Working at MeUndies19:47 - 25:33 Building a team culture & values25:34 - 34:56 Why build fast and break things is the opposite of Rosaluna’s culture36:40 - 44:13 Hiring and finding talent45:42 - 1:06:18 Building Rosaluna1:07:10 - 1:14:25 Future plans for RosalunaThis episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Terry Lee - Co-Founder of RosalunaRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel
What this episode covers
Terry Lee is the cofounder of Rosaluna, an all-natural mezcal thats made in Oaxaca, Mexico. It has quickly grown into the mezcal of choice for Soho House, Carbone, and several world famous restaurants. Terry has been in the consumer space for over 10 years. He started his career out at Johnson & Johnson and later became COO of MeUndies (underwear brand) where he helped grow the brand from $5M to $50M in 3 years. In 2017, Terry teamed up with his best friend Nate Brown, a prolific creative director known for his work with Jay-Z, Drake, Beyonce, & Kanye West's DONDA collective, to start Rosaluna.
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#196 - Terry Lee, Rosaluna: Building The Best Brands in DTC - From MeUndies to Mezcal
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