#196 | Why You Need Behavioral Finance To Make Better Investment Decisions

Are your investing habits hurting your future more than you realize?If you've ever wondered why it's so hard to start investing—or why losses feel like a gut punch even when you're playing the long game—you’re not alone. Most of it comes down to your brain, not your bank account.This week’s guest, Merle van den Akker, a PhD in behavioral science and Senior Product Manager at a major Australian financial institution, unpacks how investor psychology and behavioral finance shape every decision we make—from real estate to the stock market.You’ll walk away with:💡 A clearer understanding of risk aversion vs. loss aversion—and why the difference matters🧠 How to use behavioral finance strategies to actually follow through on good money habits🛠️ Real-world nudges and automation tools that can help you invest smarter—especially when emotion tries to sabotage youIf you're ready to stop second-guessing every investment decision and build financial habits that stick—this episode is your blueprint.▶️ Tune in now and take the emotion out of your investment strategy.