197. Build a Profitable CPG Brand With Focus With Eric Skae, The Bricktown Group

197. Struggling to grow your CPG brand profitably? Most founders chase distribution before they build margin—and that mistake can cost you everything. In this episode, I sit down with master brand builder Eric Skae to unpack what it really takes to scale from startup to national success. We dive into the importance of 50%+ margins, why focus beats expansion, how to align brokers and distributors, and how fact-based selling using real retail data separates leaders from brands that burn cash. You'll learn why sustainable EBITDA matters more than vanity velocity, how to build a showcase route that drives retail execution, and how to develop a team that executes your vision consistently. Try the free Trade Promotion ROI tool to protect your margin and grow smarter. Then listen to more episodes at RetailSolved.com to deepen your retail strategy and build predictable, profitable growth. Get instant access on the show webpage: RetailSolved.com/session197