197: Bullshit Beauty; Why We Need to Be More Than Our Marketing with Makayla Herdman of House of Maxx

Makayla Herdman has been a leading lady in Melbourne’s skin industry since 2015 after founding House of Maxx (@house.of.maxx); a pioneering skin boutique located in Glen Iris.  Makayla's drive to explore integrative, result-driven practice is the leading factor to her success. As skin ‘trends’ and technologies surface in the Beauty market, Makayla goes against the grain to correlate skin with health and continues to introduce research and solutions into her clinic, providing clients with access to innovative and holistic solutions.  Her lifetime experience and passion has seen Makayla look toward food as medicine and has prompted thirteen years of consistent education surrounding alternative therapies and the undeniable connection between one’s lifestyle habits and the impact it has on our gut, hormones, thyroid, psychology and skin.  These days, Makayla is turning her attention to her clients with a new lens and one she hopes we all start to look through, that is honouring our clients individual beauty beyond trying to fix their typically called imperfections which you'll hear all about today. This episode was brought to you by BeautePartner CIRCADIA® professional skincare Australia. Bringing you the latest technology in skin science through education and innovative product development, CIRCADIA® is based on the skin and body’s natural Circadian rhythms. Based on the principles of defending skin from damage during the day, and stimulating repair during sleep, CIRCADIA®’s formulations combine pure botanicals, stem cell technology, second generation vitamins, and innovative peptide development to achieve optimal skin health and beauty. CIRCADIA® is considered clinically clean. We are also cruelty free, fragrance free, sulphate free, free and our packaging is eco friendly and supports renewable energy. All our products are formulated, manufactured and packaged in-house. Mentioned "BEAUTE" in your enquiry for a bonus $500 worth of backbar with your opening order. Don't forget to join our online Facebook community where thousands of like-minded business owners you like keep each other supported and connected with the latest in the professional beauty industry. If you would like to stay up to date with the latest from Beaute Industrie you can subscribe to our weekly newsletter here. Beaute Industrie Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit 'subscribe' on Apple Podcasts or 'follow' on Spotify, and leave a review if you're feeling especially generous. Your host for the podcast is @tamarareidbeaute and we're at @beauteindustrie