197 - How Video Storytelling Grew My eCommerce Sales - with Skye Anderton

We have an amazing guest today! The inspiring Skye Anderton, founder & CEO of jewellery and lifestyle brand Ruby Olive. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Skye about how she's built her successful ecommerce business and they dive into her top content marketing strategies, including Video Storytelling (which she's masterful at!).   **SPECIAL OFFER FOR CONTENT SELLS LISTENERS! Skye has generously offered 20% discount on full priced Ruby Olive products for Content Sells listeners! To claim your 20% discount, head over to www.rubyolive.com and use the CODE: CONTENTSELLS at the checkout. This is a one time use per person offer.   Listen to this episode to hear more about: -> How Skye got started with her business. -> How Skye and her team create 2 months worth of content in ONE DAY (and all with a sense of play that taps into their creative energy!). -> Why you don't need expensive photo shoots to stay visually present with your audience! -> The Client Avatar process Skye used so she could SUBCONSCIOUSLY start talking to her audience with EVERY interaction. -> The bundling and upselling strategy Skye uses to massively increase Average Order Value. -> The Video Storytelling strategy that has been central to Ruby Olive's growth. -> How to create user-generated content (and why this is SO good for your brand!). -> How to get more of YOU into your marketing vs being a faceless brand. -> And much more!   Also Mentioned in This Episode: Ruby Olive HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii Michelle Pascoe - OOPS