197. July Focus: WTF is Programmatic Performance Media
I attended a performance advertising workshop hosted by Infillion MediaMath and it reminded me of something I truly believe: The best way to learn something is to teach it. So this July, I'm dedicating all of our content to one topic: Programmatic Performance Advertising. Predictive targeting. Identity resolution. Dynamic budget allocation. Attribution. And more. New content every week. All month long. About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Our mission is simple: DSP access and education should be for everyone, not just a few. That's why we teach new talent and support independent agencies and brands through my work at Infillion (MediaMath), helping more people access the MediaMath DSP. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn't a one-time thing — it's the full vault plus all future trainings, recordings, and guides. Access it here: heleneparker/com/library 💻 Meet The Team: Hélène Parker – Chief Programmatic Coach 🌐 heleneparker.com 🔗 LinkedIn Manuela Cortes – Co-Host, Programmatic Digest en Español 🔗 LinkedIn 🎓 Learn Programmatic: For Individual Buyers: heleneparker.com/library Subscribe to the Newsletter: heleneparker.com/newsletter Be the first to find out free programmatic training workshop: https://www.heleneparker.com/waitlist/
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