#197 - Kevin Wong, Lunar: Breaking into Big Box Retailers With hard Seltzer CPG

Blaine & Ramon are thrilled to have Kevin Wong as a guest on DTC Pod and dive into building the first Asian American craft hard seltzer alcohol brand - Lunar.  Kevin talks about the early days of home brewing, perfecting the formula, and learning from failed batches and supply chain. He also gets into the business side and talks about selling to restaurants and becoming one of the most in-demand items at Trader Joe's. 2:14 - 5:42 Life before Lunar9:56 - 13:52 Creating Lunar14:56 - 17:57 Early days of Lunar18:21 - 20:22 Navigating regulation in the alcohol industry20:48 - 30:06 Learning to make hard seltzer30:57 - 32:37 The first failed batch34:42 - 42:00 Got to market strategy47:36 - 50:01  Getting into Trader Joe’s This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Kevin Wong - Co-Founder of LunarRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel