197: Million Dollar Platform: Create a Dream Business, Find Your Specialty, and Scale Your Business with Newsletter Guru Jim Palmer

What this episode covers

Jim Palmer is a marketing and business building expert who helps entrepreneurs grow their businesses. He is the founder of the Dream Business Academy and the Dream Business Coaching and Mastermind Program. Jim hosts Dream Business Coach TV, a web TV show, and Stick Like Glue Radio, a weekly podcast. He is also the author of the book Decide. Jim is known for creating No Hassle Newsletters, a program that helps businesses with their newsletter marketing. Jim Palmer is the Newsletter Guru and Dream Business Coach. He believes marketers should setup a Million Dollar Platform that includes email marketing, ezines, newsletters, and more. Many people lack focus and aren't finding their best customers. You should also mail a 4-page physical newsletter once a month to your best customers to retain those customers and get yourself some repeat, high-ticket sales. https://www.youtube.com/watch?v=maBdhMe8eaw Quotes: “Starting a question with ‘Can I just’ is a limiting thought, as it implies you're already doubting your ability to do it all or your willingness to take it on fully.” – Jim Palmer “The largest cost that most businesses have is the cost of acquiring a new customer.” – Jim Palmer “People don't necessarily want to read everything about your business and what you do. It's important to have a balance of what can be considered relevant and non-relevant material.” – Jim Palmer Takeaways: 02:31 Many business owners struggle because they try to do too much and don’t focus on what works best for them. 09:01 Doing many types of marketing, like email, books, and video, helps reach more customers because everyone learns differently. 13:10 Outsourcing most tasks lets you spend more time on important work that grows your business. 20:41 Sending a printed newsletter every month helps keep your business in customers’ minds. 28:24 Spending money to keep your customers is important because it costs more to find new ones.

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