197 - Modos fundamentales de persuasión de Aristóteles: Logos, Pathos y Ethos

from Marketing Talks: Podcast de Francisco Torreblanca

Programa en Radio Villena Cadena Ser con Monika Rendón y Francisco Torreblanca. En esta ocasión hablamos sobre un tema muy interesante a la hora de crear una historia relacionada con una marca, citando los modos fundamentales de persuasión de Aristóteles: Logos, Pathos y Ethos.

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197 - Modos fundamentales de persuasión de Aristóteles: Logos, Pathos y Ethos

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