197. The MVP Concept to marketing and sales

I wanna share with you a concept I coach a lot of my clients on. So often we spend a ton of time trying to attract ideal clients but an ideal client may not be our MVP. Someone can be a good fit and perfect to work with but not in a position to buy for many reasons. Sadly we spend 80% of our marketing efforts and attention on the peanut gallery when if we’d give 80% of our effort to our MVPs we’d sign so many dreamy clients because they actually want to pay. ------------ Join the waitlist for BecomingCEO Lifetime Group Coaching Experience and get access to the Part-Time CEO Email Series where I share more strategies and BTS to help you build a profitable, peaceful, and sustainable business and really embody your role as a CEO so that you can steward your life and business well. ------------ Come check out the BecomingCEO Lifetime Group Coaching Experience! This program is designed to support you in creating a business that allows you to build a legacy while also prioritizing what's most important - being a steward over your home. BCEO is for moms, created by a mom because our lifestyle requires a different type of business model for the season we are in and that's ok! In the program you will be able to:  - simplify & streamline your business structure around your lifestyle by creating signature offers that you can easily serve in - sign & serve 1-7 NEW clients/month working part time hours (less than 20h/wk) - plan for and enjoy maternity leave or a well deserved vacation or sabbatical Get the show notes here:  Links and Resources Join the BecomingCEO Lifetime Group Coaching Experience Grab the Plan 2 Profit Workshop Join the SCHMONEY Gang Email list for the TEA - CEO Corner Newsletter Let's create your marketing plan Kay Hillman Photography - Branding or VIP Experience Follow me on Instagram: @mrskayhillman Follow the podcast on Instagram: @becomingceo