198. 3 Ways to Leverage Instagram to Build Your List

If you use Instagram (IG) in your marketing, this episode is for you because let's face it...IG can be incredibly frustrating when you feel like the effort doesn't match the results you get back. That was the case for Allyn Miller who helps stressed moms survive and thrive in every meltdown whether it's their child's or their own. Allyn enjoys IG marketing but she's not always consistent. She came into the episode with a pretty clear question: How can I do a better job of using IG to grow my email list? We developed a 3-pronged approach. First, we automated her DM strategy using the messaging app, ManyChat. Then, we removed any subtle or soft CTAs whenever she promotes her lead magnet. Often, as values driven coaches, we unintentionally overcomplicate our marketing because we don't want to be salesy or pushy. But this actually makes it more difficult for the people who want our help to get it. So, we just removed the subtlety to give folks an unapologetic, client-centered path to getting their hands on her extremely helpful lead magnet. These strategies allowed Allyn the space to implement Story Swaps. It's an idea I had during our conversation inspired by lead magnet swaps. You'll have to listen in to learn the steps and I hope you will because this super simple collaboration strategy got both of us very excited. Key Takeaways Direct DM Strategy: Use a direct approach in IG DMs to offer valuable resources and engage potential clients effectively. Automate with ManyChat: Implement ManyChat to automate responses and simplify the lead magnet delivery process. Speak Client Language: Use the language that resonates with potential clients, addressing the specific problems they want to solve. Simplify Content: Create content that is concise and easy to understand. IG Story Swaps: Consider collaborating with others in your niche or related niches for story swaps to grow your audience mutually. Relationship-Based Growth: Focus on building relationships and trust rather than relying solely on algorithms. Timestamps & Key Topics [00:00] Introduction [02:35] Dallas and Allyn discuss how she became a guest on the podcast [05:51] Allyn shares her current marketing challenges [06:18] Allyn shares her current IG strategy [11:35] Use of ManyChat for DM conversations [16:30] Streamlining the process by simplifying your message [18:00] Lead magnets and their effectiveness [21:00] Crafting the DM Welcome Message [26:55] Using the Bot in ManyChat/setting up a template for automated DM responses [30:11] Enhancing engagement using IG [34:44] Using a direct approach in IG Stories to build relationships and grow your email list [35:46] Use of IG Story Swaps [42:27] Sustainability of the Plan Resources Mentioned in this Episode: ManyChat - an IG approved bot/app to use for messaging on IG DMs The #1 tool for Moms to Keep Cool - A free tool from Allyn Miller to teach you how to stop exploding at your kids and keep your cool. CONNECT WITH GUEST: INSTAGRAM: @child_connection WEBSITE: www.child-connection.com CONNECT WITH ME: INSTAGRAM: @dallastravers