198: Brian Solis - Create a Frictionless Customer Experience

I know entrepreneurs and small businesses get the idea that we must create great experiences for our customers. That what a customer is paying for is the overall experience. But how many of us are doing anything more that what our customers expect? Does meeting the minimum expectation, maintain or grow a business? Today we're going to dive into what it really means to create an exceptional customer experience. Brian Solis is globally recognized as one of the most prominent thought leaders, keynote speakers, and best-selling authors in innovation and digital transformation. His new book, X: The Experience When Business Meets Design, explores the importance of experiences and how to design them for customers, employees and human beings everywhere. As a digital anthropologist and futurist, he also studies disruptive technology and its impact on business and society. Brian humanizes technology's effect to help people see people differently, understand the changes that are occurring and what we can do to stay relevant, to embrace the change. Highlights - Difference between customer experience and customer service The new standard- create a frictionless experience Understanding the power of micro-moments If this, then that customer experience Cross-industry motivation and innovation Resources Grammarly Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own personal editor 24/7! Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book here. Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register go to cwwebinar.com or text warrior to number 33444 to unleash your creative thinking to propel your business forward. Guest Contact - Website Twitter Facebook LinkedIn Book X: The Experience When Business Meets Design Gift: Are YOU a Creative Warrior? Find out and take the Creative Warrior Assessment for FREE ($10 Value)