EPISODE · Mar 27, 2022 · 22 MIN
198 Carol Kaemmerer: Improve Your LinkedIn Profile to Boost Sales and Credibility
from Manage Smarter · host C. Lee Smith and Audrey Strong
Carol Kaemmerer took what seemed like shockingly bad news, and turned it into an amazing opportunity. After a surprise downsizing in the Fortune 500 company she served as a consultant, Carol found that her 20 years of marketing communications experience there provided a perfect set up for helping professionals build their online brand. LinkedIn, she recognized, is an integral part of that brand-building. But many brilliant leaders, are unable to articulate their brand effectively on LinkedIn, and that was a weak link in their online reputation. Since 2011, Carol has focused her communications expertise on helping C-suite executives and senior leaders use LinkedIn powerfully, creating positioning and messaging that reflects their business passion with authenticity. Her book, LinkedIn for the Savvy Executive, was originally published in 2016; the book was revised and published in its Second Edition in January 2021. Carol is a professional member of the National Speakers Association, Certified Virtual Presenter, and Advisor to the C-Suite Network. In this podcast for managers and C-Suite leaders, Audrey, Lee and Carol discuss how to build sales, credibility and effective leadership on LinkedIn including: · Most common mistakes most leaders make on LinkedIn · LinkedIn etiquette mistakes and best practices · Common settings mistakes that can damage your LI credibility · Behavioral checklist for positive changes to your LinkedIn profile OFFER 10% OFF ON CAROL’S BOOK AND LINKEDIN COURSE FOR OUR LISTENERS: Order on her website carolkaemmerer.com Enter a code SPECIAL to get your discount! “Leaders often forget their ONLINE PRESENCE is one of the most important ways that people find out about them. They leave their LinkedIn profile in it's most skeletal form. This is so unfortunate, because with the right LinkedIn text, the seeds of know, like and trust can be sprouting already, before that first on-screen or in-person meeting." –Carol Kaemmerer Build Credibility and Effective Leadership with the Manage Smarter Podcast. Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Carol Kaemmerer https://www.carolkaemmerer.com/ https://www.linkedin.com/in/carolkaemmerer/ https://www.youtube.com/carolkaemmerer Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
Carol Kaemmerer took what seemed like shockingly bad news, and turned it into an amazing opportunity. After a surprise downsizing in the Fortune 500 company she served as a consultant, Carol found that her 20 years of marketing communications experience there provided a perfect set up for helping professionals build their online brand. LinkedIn, she recognized, is an integral part of that brand-building. But many brilliant leaders, are unable to articulate their brand effectively on LinkedIn, and that was a weak link in their online reputation. Since 2011, Carol has focused her communications expertise on helping C-suite executives and senior leaders use LinkedIn powerfully, creating positioning and messaging that reflects their business passion with authenticity. Her book, LinkedIn for the Savvy Executive, was originally published in 2016; the book was revised and published in its Second Edition in January 2021. Carol is a professional member of the National Speakers Association, Certified Virtual Presenter, and Advisor to the C-Suite Network. In this podcast for managers and C-Suite leaders, Audrey, Lee and Carol discuss how to build sales, credibility and effective leadership on LinkedIn including: · Most common mistakes most leaders make on LinkedIn · LinkedIn etiquette mistakes and best practices · Common settings mistakes that can damage your LI credibility · Behavioral checklist for positive changes to your LinkedIn profile OFFER 10% OFF ON CAROL’S BOOK AND LINKEDIN COURSE FOR OUR LISTENERS: Order on her website carolkaemmerer.com Enter a code SPECIAL to get your discount! “Leaders often forget their ONLINE PRESENCE is one of the most important ways that people find out about them. They leave their LinkedIn profile in it's most skeletal form. This is so unfortunate, because with the right LinkedIn text, the seeds of know, like and trust can be sprouting already, before that first on-screen or in-person meeting." –Carol Kaemmerer Build Credibility and Effective Leadership with the Manage Smarter Podcast. Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Carol Kaemmerer https://www.carolkaemmerer.com/ https://www.linkedin.com/in/carolkaemmerer/ https://www.youtube.com/carolkaemmerer Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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198 Carol Kaemmerer: Improve Your LinkedIn Profile to Boost Sales and Credibility
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