198: Digital Transformation at PwC with Reggie Walker

During this 198th episode of “Marketing Today,” host Alan Hart interviews Reggie Walker, U.S. Chief Commercial Officer for PwC. We discuss Walker's background and his long career at PwC. Then Walker takes us through the digital transformation happening within PwC and the impact of technology on professional services today and in the future.Walker shares the importance of giving employees new skills and technology to transform the way you're running your business, which ultimately impacts client experience. He says, "When you focus on your people, and you build the right skills within them, those are your factors of production that you can then take out and use in multiple ways." When providing advice for peers in other large companies, Walker advises that training employees and setting very clear expectations is essential. As Walker reflects on the future of professional services, he remarks, "Creating more personalized experiences is really what's starting to win the day.” Walker's thoughts on the digital transformation within PwC can help us think about how other businesses can use technology to change the way that we work.Highlights from this week's “Marketing Today”: Reggie provides background about his twenty-seven-year career at PwC. 01:17Reggie describes pivotal moments in his career. 03:47Reggie tells us about his current role as Chief Commercial Officer for the U.S. at PwC. 04:37What was it like to transition from his prior role to his current position? 06:10Reggie explains the various components of marketing and sales at PwC. 7:10Hear about the transformation initiative happening within PwC. 9:53How PwC doubled down on its organization internally. 12:51The vision PwC has for taking what they've done to create a unique client experience. 14:35Reggie's advice for peers in other companies that are working on large scale change. 16:43Reggie discusses the future of professional services. 19:38What are the top opportunities or challenges Reggie's clients are bringing to him in 2020? 21:55Is there an experience in his past that defines who he is today? 26:59What is the advice Reggie would give to his younger self? 29:31Are there any brands, companies, or causes that Reggie follows that he thinks other people should take notice of? 31:13Where does he see the future of marketing? 34:00 Resources Mentioned:Pricewaterhouse Coopers (PwC)Reggie Walker bio Subscribe the podcast:Listen in iTunes (link: http://apple.co/2dbdAhV)Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Hosted on Acast. See acast.com/privacy for more information.