#198 - DJ Willingham, DNA SHOW: Getting 30M views on Youtube, Flipping Kicks, & Building Revenue Streams

Growing up, Darrin Willingham dreamed of playing in the NFL. But then he discovered his love for creating content. Darrin discusses how he found himself in the world of YouTube, making videos, monetizing his passion for sneakers, and coming full circle by working with pro-athletes off the field. Darrin also gives some tips on building a strong social media foundation and personal brand.3:59 - 8:14 Discovering ways to make money8:30 - 10:18 Getting banned from YouTube10:39 - 11:57 Building a solid YouTube foundation for brand partnerships14:03 - 22:57 Monetizing your passion24:27 - 26:01 Importance of branding yourself29:57 - 32:46 Creating your own luck & seeking opportunities34:07 -39:44 Diversifying your income stream42:11 - 45:28 Creating authentic content52:18 - 54:00 Goals for the future This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Darrin Willingham - Creator & Host of DNA SHOWRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel