198. How Natural Brands Win in Disrupted Retail With Jessica Malach, Social Nature

198. Retail changed overnight—and if you don't understand how your customer shops now, you're already losing shelf space. In this episode, I sit down with Jessica Malach from Social Nature to unpack how natural CPG leaders are adapting to retail disruption, shifting shopper behavior, and explosive online growth. You'll learn how to leverage real consumer insights (not generic data), strengthen your digital and brick-and-mortar strategy, build community-driven demand, and use rich product attributes to personalize your selling story. We break down online growth trends, DTC strategy, review optimization, and how to align shopper marketing with retail execution. This is about helping retailers drive traffic, grow basket size, and increase profit—by understanding your unique shopper better than anyone else. Get instant access on the show webpage: RetailSolved.com/session198