#198 Lo que los influencers evitan y debes saber – Álvaro Blanco [Native] episode artwork

EPISODE · Aug 20, 2024 · 34 MIN

#198 Lo que los influencers evitan y debes saber – Álvaro Blanco [Native]

from Listening Leaders

Si eres una persona curiosa por el marketing digital y los influencers tienes que escuchar este episodio. En el episodio de esta semana hablamos con Álvaro Blanco, CEO y fundador de Native Media Group. Álvaro, además de ser un referente en el influencer marketing, también le gusta hablar sobre la importancia de la autenticidad en el mundo marketing. Si algo destaca en Álvaro es su capacidad de hablar de ejemplos practicos y facilmente aplicables. En esta charla vas a descubrir cómo: La autenticidad puede redefinir el éxito de tus campañas de marketing. La inteligencia artificial está cambiando el juego del influencer marketing. La profesionalización del influencer marketing es inevitable y cómo adaptarse a ella. Estos son los momentos más importantes de la charla: [00:00] - Introducción al Influencer Marketing [00:00:38] - Definición de Influencer Marketing [00:01:14] - La importancia de contar historias [00:01:30] - Transmisión de valores de marca [00:02:12] - Percepción de la publicidad [00:04:22] - Construcción de nuevas estrategias [00:05:28] - Influencia de la inteligencia artificial [00:07:32] - Autenticidad en el marketing [00:09:04] - Medición del éxito de campañas [00:11:38] - Impacto a largo plazo del influencer marketing [00:13:57] - Riesgos de asociarse con influencers [00:14:06] - Gestión de crisis en marketing [00:16:46] - Ética y autenticidad en el influencer marketing Aquí puedes saber más sobre Álvaro: https://www.linkedin.com/in/alvaroblancolopez/?originalSubdomain=es Episodio patrocinado por Dpersometro. -------------------------------- Suscríbete gratis a nuestro canal de Youtube https://www.youtube.com/c/dpersonas/?sub_confirmation=1 Únete a nuestra comunidad dpersonas https://landing.mailerlite.com/webforms/landing/r2d7i3

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#198 Lo que los influencers evitan y debes saber – Álvaro Blanco [Native]

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TRANSCRIPT · AUTO-GENERATED

and in fact, the infrastructure of the organization is seen in the future among the people who want to listen. And the people couldn't live under the control system and their personal navigation, and all that. Right now, we're DPRM. I'm working with the entire organization to see how much lag I've been doing, which was a very strong connection with the world, and I'm working with the people who did this special interview with the Authorities, but with the Internet's own perspective, it's not a very special experience, but also a very special project.

And I know what we were really doing in the open session. So, you know, I'm listening to that for the first time! And I think that's a lot of the things I can do, but I think the journey is a little bit different. I think that it's very different.

I think that it's something that I don't want to be able to do, but it's really a lot of the things I can do. I think that the first time, the first time, I think, is to make a real world of yours, because my colleague, who is working with me and his colleague, has been working with me for the last few years, and the next few years, I think we have a long time ago, I have already mentioned that, well, I think about the requirements for the future of the future. I will continue onboarding the next project. So, I'm happy to have you guys available today today, because I am extremely proud of you while I have been here.

Also, I have listed the same requirements. I have a lot. I can also register, but I will do a few different designs. I love you all.

I'm so proud of you. I'll just share you guys in a couple of years. So, dramatic. I had a little bit of luck just to be able to do the next project, and it was very easy to us.

In 16 years ago we had a few people who had been working at a different place of popularity in the country and the divide between 30 and 80 years, but now they are all working at the same time. They were just doing more work everywhere. I would love it if you have some hope for me to take a look at the forecast, if you have more hope for me to see the forecast, then I would like some hope for you to be able to praise yourself, because maybe you know that in 2015, I think that the recognise that I've had to work with a few years ago, you can make him think more, and I will see you in the next video. I will see you in the next video.

Bye!

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