#198 -  Startup CPG Community Updates episode artwork

EPISODE · May 27, 2025 · 49 MIN

#198 - Startup CPG Community Updates

from The Startup CPG Podcast · host Startup CPG

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Patricia Menegoto and Caitlin Bricker from the Startup CPG team for a packed update on everything happening across the community.They dive deep into the Shelfies, the industry's largest free product awards program, discussing standout submissions, evolving trends in plant-based innovation, and what it’s like to be a Shelfies judge. Patricia and Caitlin share their unique judging processes and the behind-the-scenes chaos (and joy!) of receiving hundreds of packages.The team also highlights major upcoming events—from the Further initiative empowering female founders to the jam-packed Fancy Food Show schedule, featuring buyer meetings, founder dinners, and a silent disco at Discotopia during Newtopia Now. Plus, you’ll get the inside scoop on the Grocery Run event series, how the Startup CPG Newswire is amplifying brand news for free, and Caitlin’s new role as host of the Friday Founder Feature podcast episodes.Whether you're already part of the Startup CPG community or just discovering it, this episode is your roadmap to all the ways we're connecting, celebrating, and supporting emerging brands across the country.Don’t miss out—Listen now!Email and Content Manager Job Application: https://docs.google.com/forms/d/e/1FAIpQLScI2upkBZbBA6NuJ0pMQCktMPFHVM-zF22pT66UEpUAH0ZVAg/viewformCPG Operations Writer Job Application: https://docs.google.com/forms/d/e/1FAIpQLSfbhEnmFjJ0M2myKIpbz5FU6RX-jAyyoAZ1FkNiwe5SD6steA/viewformListen in as they share about:Shelfies AwardsFurther Program for Female FoundersTrade Show Events- Fancy Food Show-Newtopia Now-Expo WestGrocery Run Event SeriesStartup CPG NewswireTeam and Community HighlightsEpisode Links:LinkedIn: https://www.linkedin.com/in/pmenegoto/ LinkedIn: https://www.linkedin.com/in/caitlinbricker/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Patricia Menegoto and Caitlin Bricker from the Startup CPG team for a packed update on everything happening across the community.They dive deep into the Shelfies, the industry's largest free product awards program, discussing standout submissions, evolving trends in plant-based innovation, and what it’s like to be a Shelfies judge. Patricia and Caitlin share their unique judging processes and the behind-the-scenes chaos (and joy!) of receiving hundreds of packages.The team also highlights major upcoming events—from the Further initiative empowering female founders to the jam-packed Fancy Food Show schedule, featuring buyer meetings, founder dinners, and a silent disco at Discotopia during Newtopia Now. Plus, you’ll get the inside scoop on the Grocery Run event series, how the Startup CPG Newswire is amplifying brand news for free, and Caitlin’s new role as host of the Friday Founder Feature podcast episodes.Whether you're already part of the Startup CPG community or just discovering it, this episode is your roadmap to all the ways we're connecting, celebrating, and supporting emerging brands across the country.Don’t miss out—Listen now!Email and Content Manager Job Application: https://docs.google.com/forms/d/e/1FAIpQLScI2upkBZbBA6NuJ0pMQCktMPFHVM-zF22pT66UEpUAH0ZVAg/viewformCPG Operations Writer Job Application: https://docs.google.com/forms/d/e/1FAIpQLSfbhEnmFjJ0M2myKIpbz5FU6RX-jAyyoAZ1FkNiwe5SD6steA/viewformListen in as they share about:Shelfies AwardsFurther Program for Female FoundersTrade Show Events- Fancy Food Show-Newtopia Now-Expo WestGrocery Run Event SeriesStartup CPG NewswireTeam and Community HighlightsEpisode Links:LinkedIn: https://www.linkedin.com/in/pmenegoto/ LinkedIn: https://www.linkedin.com/in/caitlinbricker/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

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#198 - Startup CPG Community Updates

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This episode was published on May 27, 2025.

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In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Patricia Menegoto and Caitlin Bricker from the Startup CPG team for a packed update on everything happening across the community.They dive deep into the Shelfies, the industry's...

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