#198 - The Third Wave of Plant-Based: Kerry Song on Wellness, Cravings, and the Middle Path

Is plant-based food dying—or detoxing? In this episode, Kerry Song, founder and CEO of Abbot’s, returns to Eat For The Planet to unpack what she sees as the third wave of plant-based eating. We explore why consumers are walking away from ultra-processed mimicry, how trust is rebuilt through clean labels and transparency, and why the real opportunity lies in the space between imitation and compromise. Kerry shares what she’s learned from building a wellness-driven brand in a hype-driven category—and why satisfaction, simplicity, and real food are the future. This is a conversation about food, culture, trust—and the rise of the middle path. Learn more about your ad choices. Visit megaphone.fm/adchoices