#198 Warum Spezialisierung mehr Freiheit bringt als „alles anbieten“ – Katjas Weg

from Business mit Pferd · host Business mit Pferd

Kann man mit zwei kleinen Kindern, Teilzeitjob und Pferdebusiness trotzdem erfolgreich wachsen? Katja zeigt: Ja. In dieser Folge erzählt Katja Saumer von ihrem Weg von der klassischen Einzelstunden-Pferdetrainerin hin zu einem klar positionierten Business mit hybriden Angeboten, langfristigen Kundenprogrammen und deutlich mehr Struktur.Wir sprechen darüber:- wie sie während Elternzeit und Familienalltag ihr Business weiterentwickelt hat- warum sie aufgehört hat, „für alle“ da sein zu wollen- weshalb die richtige Zielgruppe alles verändert hat- wie aus Einzelstunden ein Mentorenprogramm entstanden ist- warum nachhaltige Veränderung mehr braucht als Wochenendkurse- und wie sie heute mit weniger verfügbaren Stunden trotzdem voll ausgelastet istAußerdem erzählt Katja von ihrer prägenden Zeit auf einer Ranch in Kanada, was sie dort über Klarheit im Pferdetraining gelernt hat und warum sie heute bewusst auf Tiefe statt auf immer neue Ausbildungen setzt.Zu Katja SaumerZum ⁠PferdeBusinessZirkel

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#198 Warum Spezialisierung mehr Freiheit bringt als „alles anbieten“ – Katjas Weg

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