199. Community Week: Personalization, Segmentation, and the Transformational Power of Gratitude - Aimee Furrie

Ya'll. University of Wisconsin Foundation & Alumni Association has a STORY! 🎧Tune in and hear what happened when its students sent more than 32,000 personalized videos to alums during the pandemic. [insert jaw drop] 🤯🥰👏!!! Hear this incredible story from Aimee who describes herself as a "philanthropy enthusiast committed to radically personalizing the donor experience." Come meet this rising star in the donor relations world🤩Episode HighlightsAimee’s story and journey to where she is today (2:55)Amy’s role as a donor relations professional (10:00)Examples of projects that Amy’s team has done to make every donor feel like a major gift donor (12:50)How they sent 35,000 personalized messages to donors during the pandemic through ThankView (17:30)The impact of this campaign and the power of gratitude (27:00)A powerful moment of philanthropy in Aimee’s life (36:00)Aimee’s One Good Thing: In every opportunity, find a way to empower people. (40:00)For more information and episode details visit: www.weareforgood.com/episode/199Get to Know Our Amazing Sponsor, Neon OneNeon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.We believe in the power of community. We’ve seen the greatest philanthropic movements happen when people work together to achieve common goals. Neon One can help you do just that. They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.Want to be a more connected fundraiser? Join their community today at http://neonone.com/weareforgoodAbout the PodcastThe We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter