199. Future-Proof Your CPG Brand After Disruption With Andrew Therrien, Sampler

199. Unlock the secrets of brand longevity Discover how to keep your brand alive today and tomorrow with proven strategies.  Andrew discuss the importance of staying calm and strategic during uncertain times. They emphasize the need to reassess business situations, prioritize top accounts, and focus on customer needs. Providing value to retailers and building strong relationships can position brands for long-term success. Today's Free Downloadable Guide: Trade Marketing Optimization Checklist. Tired of throwing money away? This checklist outlines key steps to optimize trade marketing promotions. It emphasizes the importance of planning and forecasting, managing deductions, laser targeting your ideal shoppers, aligning with retailer objectives, and utilizing data-driven strategies. The checklist highlights the importance of flawless execution, monitoring promotions, and winning at retail - to give you a sustainable competitive edge.Get instant access on the show webpage: RetailSolved.com/session199