199 - Intent Data Deep Dive | LinkedIn Live with Jake Dunlap
from GTM Live Hosted by Passetto
“Capturing intent data is the only way to get intent.” - Marketing teams everywhere^ It’s not true and it’s time to accept it. Chris sat down with Jake Dunlap to discuss how the industry relies on intent data that is flawed, solely for the purpose of creating a metric—even if it's sabotaging their success. In this episode, you'll learn about the three levels of intent and how to optimize your marketing to create real intent, rather than capturing assumed intent.
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How long is this episode of GTM Live?
This episode is 30 minutes long.
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This episode was published on October 11, 2021.
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