#199 - Mélanie Masarin, CEO Ghia: Glossier & Dig Inn Creative Exec Builds Hottest Booze-Free Bev Brand

from DTC POD: How The Best Brands Are Built · host Ramon Berrios, Blaine Bolus, Mélanie Masarin

Mélanie chats with Blaine & Ramon about building Ghia. Some topics include how to create a new beverage category, production considerations for a new beverage type, early-stage funding advice and key supporters along the way, customer-led product iteration, building a culinary first brand, design and branding insight, leveraging restaurants and retail as a distribution strategy, Ghia’s focus on retail channels, and much more.2:35 - 7:11 Melanie’s career before Ghia9:39 - 11:56 Selling the idea of Ghia12:57 - 14:09 Adapting to COVID18:12 - 21:42 Formulating Ghia22:52 - 24:35 Fundraising27:04 - 32:47 Creating the branding35:23 - 37:47 Developing new products38:15 - 40:44 Fostering relationships while scalingThis episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Mélanie Masarin- CEO & Co-founder of GhiaRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel

What this episode covers

Mélanie Masarin is the co-founder & CEO of Ghia, the acclaimed non-alcoholic apértif beverage. Prior to starting Ghia, she served as Glossier’s Head of Retail & Offline Experiences, where she led experiential strategy and brought life to physical showrooms, permanent spaces, and pop-ups. Before Glossier, she served as Creative Director and Head of Brand & Marketing at Dig Inn.

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#199 - Mélanie Masarin, CEO Ghia: Glossier & Dig Inn Creative Exec Builds Hottest Booze-Free Bev Brand

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This episode was published on June 9, 2022.

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