#199: Micro-Commitments

Like most business owners, contracts have trouble gauging the interest of their prospects. One of the best ways to gain clarity is to use micro-commitments, those being, asking a small favor of your prospects. Something as small as asking your clients to fill out a survey is a micro-commitment. Logan and Chris are talking about this high-level strategy that will either get people to invest in you more or weed out the tire kickers!   In this episode, we talk about… Breaking down micro-commitments and some examples Differentiating between micro-commitments and the foot-in-the-door What micro-commitment gives to the contractor Why contractors get caught up with people that aren't the right fit Trouble follows if you choose not to pre-qualify Putting your family in the back seat Processes give contractors many new opportunities How to become a leader that people trust enough to make micro-commitments Chris's first-ever sales call that wasn't worth the time   Links to resources: Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com