#199 - Moving Businesses Forward with Michelle Szabo

Today's guest, Michelle Szabo, is a marketing communications and creative management professional, who thrives on bringing together data analysis, technical needs, brand objectives, creative and company goals to move businesses forward. Her company, White Light Concepts, helps businesses with their digital footprint by creating websites and marketing materials that help them communicate more clearly. Her clients have included: ADP, American Express, Consumer Reports, Coty, International Creative Management, J. Walter Thompson, Nestlé, MTV, NHL, PepsiCo, Pfizer, School of Visual Arts, United Nations, UPS and many others. Michelle is also a published author and columnist, speaker, teacher, has served as the Marketing Chair of Southwest Missouri SCORE, and was a board member of the Southern Missouri Arts Connection (SMAC). Currently, her free time is filled with art, music and research that helps people with loss. Listen as she shares great tidbits on many things involved when growing a business. Marketing plays a big part of business building…but whether you're going into business for yourself or not…she shares give great perspective that falls right into the live full work fun philosophy. Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode. Additional Resources: Hubspot Blog Search Engine Journal Connect with Michelle Szabo: Website: https://whitelightconcepts.com/ LinkedIn: https://www.linkedin.com/in/michelleszabo/ Connect with Gayla: Website: https://www.gaylascrivener.com/ LinkedIn: https://www.linkedin.com/in/gaylascrivener/ Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/ Instagram: https://www.instagram.com/gscrivener/ Content Marketing Resources: Scrivener Solutions | Content Plan Implementation Team: https://scrivenersolutions.com/ Free Download: Quick Content Creation Guide: The Super Simple Strategy to Jumpstart Your Content Creation: https://scrivenersolutions.com/checklist