199: Rebook and Retain New Clients with Vanessa McDonald Salon Marketing Creative Agency

Vanessa McDonald is the founder and director of Salon Marketing Creative Agency (SMC), and has helped salons “stand out like a flamingo amongst a flock of pigeons” through database focused marketing since 2016. Vanessa helps salon, spa, and clinic owners make more money using their most valuable marketing asset – their client database using direct-response marketing strategies. So, with Vanessa’s help, it’s time to stop crossing your fingers and hoping the New Clients you work hard to acquire will come back for a second visit! SMC Agency has created the ultimate solution to help salon owners like you keep their First-Time Clients coming back again and again for future visits and spending more in the business - which we all need right now. Today we chat about how you can activate a super simple marketing campaign, why you need to rebook your clients, how you can increase your average client spend as well as why you need to think about new clients as a treatment journey rather than just a one off luxury treatment. Our Beaute Industrie community is invited to book a complimentary 30-minute DISCOVERY MARKETING CONSULTATION to explore how you can be using your client database more effectively with Vanessa McDonald, SMC's founding director. Usually $165 quote discount code BEAUTEFREE. Visit smcagency.com.au to make your booking today! Don't forget to join our online Facebook community where thousands of like-minded business owners you like keep each other supported and connected with the latest in the professional beauty industry. If you would like to stay up to date with the latest from Beaute Industrie you can subscribe to our weekly newsletter here. Beaute Industrie Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit 'subscribe' on Apple Podcasts or 'follow' on Spotify, and leave a review if you're feeling especially generous. Your host for the podcast is @tamarareidbeaute and we're at @beauteindustrie