#199 Tristan Wright – Business Development

Business Development with Tristan Wright Business development is something most businesses, in fact all businesses, will have to talk about. Today, Tristan is talking to us specifically about small business development. Tristan's experience of business development  If you dreamed to climb Mount Everest, you wouldn't go alone would you? You would want someone who has already been there to take you. These people are called sherpas. Interestingly, Tristan calls himself a business sherpa. He is someone who has been up to the top of his Mount Everest (this being his previous business) - he actually fell down the side of it - and he learnt a lot from that journey. Now, he uses those experiences and knowledge to help others in their own small business goals; he helps them reach their own Mount Everests. Tristan the business sherpa Sherpa's are really important because they steer you in the right direction; they tell you where to put your feet and where not. At the end of the day, Tristan doesn't know everything - nobody can know everything. However, he is can be a helpful outside perspective, drawing on his own experiences to help other businesses. Yes, there are still going to be mistakes made along that journey, but they're going to be realised a lot quicker and worked through a lot quicker. As a business coach, Tristan has learnt a lot more from working with other small business with Evolve to Grow. http://thenext100days.org/wp-content/uploads/2019/11/Business-Sherpa.mp4 Evolve to grow With the human mind, when we want to be happy we need to be growing and learning new things. Once we get to a certain stage of growth, we need to evolve to start our new period of growth. Hence, "Evolve to Grow". A three-step process - or not? Within Tristan's business, he has developed a three-step process. In fact, it's not three anymore but a FIVE step process called the Ultimate Objective Ladder. First of all, you need to begin with the end objective in mind. What do actually want to achieve? What is the end goal? From there, the next step is to research. Work out if the end goal is viable and the right end goal to be directing your business too. Strategy; how are you going to achieve this end goal? Execution plan - how are you going to get there? So many people get stuck at this point but execution is vital for achieving your goal. Step back, review and analyse to make sure that your execution is helping move forward toward the goals that you have achieved. Funnily enough, you need to be stepping back every 90 to 100 days, which links nicely with the name of our podcast! The human brain works in 90-100 day spreads so, if you go much beyond that, you will get lost. Make sure that reflection is a regular priority. Purpose and process This is a five-step process that is very similar to other processes. What Tristan has done is draw on lots of different business development processes - corporate systems, for example - and translated it into layman's terms, considering small businesses. The interesting thing with this process is that 1 and 2 are not the other way around. Tristan is very specific about knowing what you want out of life and your small business - then you can do your market research and figure out how you can get there. This fits in a lot with the idea of purpose, which has been discussed a lot on the show recently; do what is right for you. It is so easy to get sidetracked by a shiny object but, if it's not tied into your own purpose and goals, it can lose it's shine and become a burden very, very quickly. Shiny object syndrome http://thenext100days.org/wp-content/uploads/2019/11/Shiny-Object-Syndrome.mp4   a) What makes you happy? b) What is the ultimate benefit that your business delivers to the end client? Try tying in those two factors. Once you can link those two, you can then start working out what the ultimate objective is. For example,