1KHO 707: The Best Bad Option | Brad Thor, Cold Zero

New York Times bestselling author Brad Thor joins Ginny Yurich to talk about his newest novel Cold Zero, a high-stakes Arctic thriller centered on a race for powerful AI technology after a commercial plane goes down at the top of the world. Brad shares how he almost walked away from writing before committing to two disciplined hours a day, why loyalty and strategy matter more than bravado, and how real-world geopolitics shape his fiction. They explore mental toughness, celebrating small wins, and what it means to choose wisely when there is no perfect option — only the best bad one. A thoughtful conversation about resilience, craft, and the human element behind global power struggles. Get your copy of Cold Zero here Learn more about Brad and all of his books (including the Ultimate Reader Experience) here A huge thank you to our sponsors! Check them ALL out below:  BetterHelp: Visit  www.BetterHelp.com/1000HOURS  today to get 10% off your first month. Quince - Visit www.quince.com/outside and get free shipping and 365 day returns Hungry Root - Go to www.hungryroot.com/1000HOURS and use code 1000HOURS to get 40% off your first box and a free item of your choice for life. IXL Learning - Head to www.ixl.com/1000hours to get an exclusive 20% savings on your membership Wayfair - Go to www.wayfair.com and shop all things home Cure Hydration- head to www.curehydration.com/outside to find a retailer near you Learn more about your ad choices. Visit megaphone.fm/adchoices