1of1: "The Business of Story" Park Howell

Story, is it another one of those cool bandwagon ideas? Does having a business story matter, and if it does, why? More importantly, how can you and I learn how to craft Spellbinding Stories for our Brands? Our guest today is Park Howell. Park is known as The World's Most Industrious Storyteller, helping leaders of purpose-driven brands grow by as much as 600%. His 35 years in brand creation includes 20 years running his own ad agency Park & Co. Park is the host of a popular weekly 'Business of Story' podcast which is ranked among the top 10 percent of the most downloaded podcasts in the world! Park consults, teaches, coaches and speaks internationally. He has guided hundreds of brands and grown thousands of leaders in such organizations as Dell, Hilton, Cummins, American Express, Walgreens, Banner Health, and the United States Air Force. Park is the author of the bestselling book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. . . . More about Park Howell: Website https://businessofstory.com/ Social Media https://twitter.com/ParkHowell LinkedIn: https://www.linkedin.com/in/parkhowell/detail/contact-info/ FaceBook: https://www.facebook.com/businessofstory Instagram: https://www.instagram.com/businessofstory/ . . .. . . . . When you're curious about how to tap into what drives meaning in your life and create meaningful transformation in the lives you touch. Take a look at DovBaron.com Learn more about your ad choices. Visit megaphone.fm/adchoices Connect with Dov Baron:https://[email protected], review, and send this episode to the most thoughtful builder you know. That is how the algorithm finds the people who still ask why. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.