1x03 - Los secretos de ZARA

from El Club de los Negocios · host El Club de los Negocios

En este episodio hablaremos de cómo ZARA está cambiando su estrategia de marca y qué percepción quiere transmitir a su público objetivo. Está claro que todos conocemos la importancia que tiene ZARA dentro del universo INDITEX. Dada la magnitud de esta marca, desde la llegada de Marta Ortega se están produciendo cambios significativos en la imagen de ZARA.Además, traemos algo muy innovador y pionero en España: el congreso CREED. ¿Qué es CREED? A grandes rasgos, se trata de construir un ecosistema de datos compartido, colaborativo y seguro en España. Josep Maria explica todas las curiosidades del evento.¡Si te ha gustado la charla, no olvides de suscribirte!Instagram - / @elclubdelosnegocios YouTube - / @[email protected]

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This episode is 32 minutes long.

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This episode was published on February 4, 2026.

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