2,023 - What the Ford Edsel Teaches Us About Product-Market Fit in Multifamily

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Have you heard of the Ford Edsel?If you're under 40, maybe not. But in this episode of the Multifamily Collective, Mike Brewer unpacks the legendary failure that every modern business leader—especially in Multifamily—needs to understand.The Edsel wasn’t just a car. It was a case study in how not to launch. Ford designed it for themselves—not for the customer. No market research. No personas. No consumer validation. Just gut instincts and wishful thinking.The result? One of the biggest flops in automotive history.Mike brings this hard truth home for Multifamily professionals: product-market fit matters. Whether you’re launching a new property, rolling out PropTech, or crafting a resident experience strategy, skipping the customer lens is business malpractice.You’re not Steve Jobs.So do the work.Talk to your customer.Build what they need—not what you think they want.If you’re in Multifamily, don’t build your next Edsel.Like this lesson?Hit Like.Click Subscribe.And pass this one along to your product and marketing teams.