2,089 - The Most Expensive Hire in Multifamily | It’s Not Who You Think

This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.You might assume the priciest hire in your multifamily organization is the one with the biggest paycheck. But you’d be wrong.In this episode of the Multifam Collective, Mike Brewer challenges the conventional wisdom about hiring. The truth? Your most expensive hire is the one you rush.It’s the one you bring on without vetting, training, or truly understanding. And nowhere is this more impactful than at the site level—where culture is carried, customer experience is delivered, and your brand either thrives or dies.Mike breaks down why logos on resumes don’t equal leadership. Why good character beats big-company training. Why critical thinking, agility, and sound judgment matter more today than ever before—especially in a world where AI is automating the easy stuff.This episode is a wake-up call for multifamily leaders who want to build sustainable culture and resilient teams. Boutique, purpose-driven firms are on the rise. Are you ready?Listen in. Think deeper. Hire smarter.Like what you hear?Please like, comment, and subscribe to keep growing alongside the Multifam Collective.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!