2.1 All Things Author Branding and Why Every Author Needs One

Many people think a brand is tangible ... and many authors think their brand is their book\'s brand, too. But the truth is that a brand is actually much bigger than anything tangible. It\'s what creates emotional feelings, connection and drive for people to purchase or engage with you within the first few seconds of interacting with your brand. And boy is your brand important. In this episode of The emPowered Author Podcast, we talk about how important an author brand is for ... well ... author...