2.1: How AI Can Help You Have More Human Conversations (Lauren Creedon)

We talk a lot about making conversations between marketing and salespeople feel more human on this podcast. But, artificial intelligence (AI) is inherently not human. So, why then, are we hearing all this talk about the importance of integrating artificial intelligence into marketing and sales strategies?To kick off Season 2 of Conversation Starters, Lauren Creedon, Drift's Group AI Product Lead, joins Sammi to explain the dichotomy of leveraging artificial intelligence to be more human in marketing and sales conversations.Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi, Lauren, and the Drift Podcast Network on Twitter @sammireinstein,@laurencreedon, and @DriftPodcasts.