2,115 The Future of Home Searching: How AI is Disrupting Multifamily and Marginalizing Zillow

Are we witnessing the end of Zillow as we know it?Today, we're discussing a seismic shift in how renters and buyers search for homes; one driven by artificial intelligence and a new era of digital disintermediation.Mike Brewer walks us through the erosion of traditional platforms like Zillow as Google’s AI search begins to answer complex, location-based housing queries directly with no middleman required. Think about it: what used to take five clicks and three websites can now happen in one natural-language exchange with an AI engine.This episode unpacks what this means for you in the multifamily space. From the rise of conversational search to the new rulebook of Geographical Optimization (GEO), the landscape is evolving fast. If you're still focused solely on SEO, you might already be behind.The message is clear: adapt now or risk getting left behind.Watch to discover how AI is changing the game, and what you can do to future-proof your marketing and leasing strategies today.If you're in multifamily, proptech, or real estate marketing, this one's not just worth your time—it's essential.Like, subscribe, and turn on notifications to stay ahead of the trends shaping our industry.